Job Description

The Digital Marketing Associate will be responsible for contributing to marketing initiatives on all digital channels, SEO growth, analytic analysis and interfacing with media vendors. They will contribute to and help execute B2B and B2C sales and marketing efforts.  The role’s primary objectives are growing digital audience and digital presence organically, planning and executing digital campaigns, developing insights on individual and business customers and macro trends and creating digital strategies based on these insights.

Job Responsibilities

• Digital marketing and sales research, strategizing, content creation and campaign execution
• Improve SEO rankings through first party content creation, engagement and growth hacks
• Establish KPIs and assess data analytics to develop insights, reports and recommendations for marketing and sales activities
• Manage marketing campaigns and promotions on all digital first-party and partner channels
• Manage all first party social media accounts to grow brand awareness and viewership through content creation and engagement
• Liaise with media vendors for digital marketing and PR initiatives
• Oversee Durham College’s Enactus chapter on their digital marketing campaigns

Please visit our booth at the virtual job fair on 9/21!