Having a well-developed presence and a high comfort level in initiating conversations is essential to fulfilling the daily duties of a business analyst. Aside from a social and positive personality, one must be a self-starter and proactive problem solver, since not every day is the same and the workplace setting is constantly changing. The responsibilities include:

• Work closely with the marketing department to help build the brand
• Travel within sales territory to meet prospects and customers
• Educate customers on how services can benefit them financially and professionally
• Oversee, develop and conduct marketing campaigns and promotional activities.
• Good understanding of market research techniques, data analysis, and statistical methods.
• Excellent communication in English and French (optional).
• The ability to work well under pressure with good negotiating and interpersonal skills.
• Build and maintain relationships with new and repeat customers
• Connect businesses with marketing teams toward prospective leads
• Maintain records of all sales leads and/or customer/business database
• Sell/build the company’s services to customers/businesses within a given territory
• Monitor the company’s industry competitors, new services, and  market conditions to understand a customer's/business’ specific needs

The daily routine varies from day to day; may not always be meeting with the same client or in the same place or even selling the same service. The overarching idea is to build connections and sell the company’s services. Here are a few of the top characteristics expected:

1. Strong interpersonal skills
2. Self-starter
3. Detail-oriented
4. Willing to work independently
5. Always team focused