This is an hybrid position (both virtual and in-person).

Responsibilities:

• Develop, implement and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content on social media (text, images, video, live reels) that builds meaningful connections and engage students.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Hosting live reels, webinars and engaging videos.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Work with copywriters and designers to ensure content is informative and appealing.
• Strengthen the School network by interacting with industry professionals and influencers via social media.
• Measure the success of every social media campaign.
• Ensure that marketing campaigns go live when they are expected to.
• Answer student queries received through TLGC social media.
• Research, plan, create and post social media posts, coordinating with our graphic designer, at least three times per week.
• Research on contents and events.
• Complete other duties as assigned.

Education and Experience:

• Post-secondary education is required.
• Minimum 2 years of related experience within a fast-paced student-centered environment, the preferably private career college environment is an asset. 
• Proven working experience in social media marketing or as a Digital Media Specialist.

Desired Skills and Experience:

• Fluency in Spanish and/or Portuguese language.
• Excellent consulting, writing, editing, presentation skills.
• Excellent communication skills, both oral and written.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
• Knowledge of online marketing and good understanding of major marketing channels.
• Advanced skills in Microsoft Excel and PowerPoint.
• Ability to work in a multicultural environment.
• Excellent organizational and time management skills, including the ability to cope with competing demands and to prioritize tasks.
• Ability to use own initiative and pay close attention to detail.
• Capable of working independently and having responsibility as an individual.
• Flexibility and outstanding customer service skills.
• Experience in photography, video production and video graphics is an asset.
• Knowledge of French language in an asset.